Are you a website owner looking to upgrade to Google Analytics 4? The new Google Analytics 4 is a significant upgrade from the previous version, Universal Analytics. The new platform offers new insights and tracking features to help website owners gain a better understanding of their users’ behaviour. However, the migration process can be overwhelming, especially if you’re not familiar with the new features and changes. In this article, we’ll provide you with a step-by-step guide to help you migrate to Google Analytics 4 with ease.
What is Google Analytics 4?
Google Analytics 4 is a new version of Google Analytics that provides website owners with advanced tracking features and a more comprehensive understanding of their website’s performance. The new platform is designed to help businesses and website owners gain a deeper understanding of their users’ behaviour, including cross-device tracking and machine learning capabilities. Unlike the previous version, Google Analytics 4 is focused on user-centric measurement rather than session-based measurement.
What’s the difference with Google Analytics 4 and Universal Analytics?
There are several reasons why you should migrate to Google Analytics 4 from Universal Analytics, including:
- Advanced tracking features: Google Analytics 4 provides website owners with advanced tracking features, including cross-device tracking, enhanced measurement, and machine learning capabilities.
- Improved data privacy: Google Analytics 4 is designed to be more privacy-centric and compliant with data privacy laws, including GDPR and CCPA.
- Future-proofing your website: Google Analytics 4 is the latest version of Google Analytics, and it’s expected to be the standard platform for analytics in the future. By migrating to Google Analytics 4, you’re future-proofing your website and ensuring that you’re using the latest technology.
If you’re struggling with the migration process or have any questions about Google Analytics 4, don’t hesitate to contact us. Our team of experts is here to help you make the most of your website’s analytics and ensure a smooth transition to Google Analytics 4.
Getting Started with Google Analytics 4 Migration
Migrating to Google Analytics 4 requires a few steps, including setting up a new Google Analytics 4 property, creating a measurement plan, and updating your website’s tracking code. Here’s a step-by-step guide to help you get started:
Step 1: Set up a new Google Analytics 4 Property
The first step in migrating to Google Analytics 4 is to set up a new Google Analytics 4 property. To do this, follow these steps:
- Log in to your Google Analytics account and click on the Admin button.
- Under the Property column, click on “Create Property.”
- Select “Web” as the property type and enter your website’s URL.
- Enter your property details, including the property name and time zone.
- Click on “Create” to create your new Google Analytics 4 property.
Step 2: Create a Measurement Plan
After setting up a new Google Analytics 4 property, the next step is to create a measurement plan. A measurement plan is a document that outlines your website’s key performance indicators (KPIs) and how you’ll measure them. To create a measurement plan, follow these steps:
- Define your website’s objectives: What are your website’s goals, and how will you measure them?
- Define your KPIs: What metrics will you track to measure your website’s performance?
- Identify your data sources: Where will you get your data, and how will you collect it?
- Define your data analysis approach: How will you analyze your data, and what tools will you use?
Step 3: Update Your Website’s Tracking Code
The final step in migrating to Google Analytics 4 is to update your website’s tracking code. To do this, follow these steps:
- Update your website’s tracking code with the new Google Analytics 4 tracking code.
- Verify that your tracking code is working correctly by checking your Google Analytics 4 dashboard.
- Update any additional tracking codes or third-party tags on your website to use the new Global Site Tag code.
It’s worth taking a look at this awesome article by AnalyticsMania for examples of the new Global Site Tag code:
Step 4: Configure Google Analytics 4 Settings
Once you’ve updated your website’s tracking code, you can start configuring your Google Analytics 4 settings. Here are some essential settings to consider:
- Data Streams: Set up data streams to collect data from different sources, including mobile apps and websites.
- Data Enhancements: Enable data enhancements to gain a better understanding of your users’ behaviour.
- Conversion Tracking: Set up conversion tracking to track your website’s goals and KPIs.
- Custom Dimensions and Metrics: Create custom dimensions and metrics to track specific user behaviours and events.
- Filters: Use filters to exclude irrelevant data and focus on the data that matters.
Step 5: Explore Google Analytics 4 Features
After migrating to Google Analytics 4, you can explore the platform’s advanced features and capabilities. Here are some features to consider:
- Cross-Device Tracking: Gain a better understanding of your users’ behaviour across different devices and platforms.
- Machine Learning: Use machine learning to gain insights and predictions about your users’ behaviour.
- Event Tracking: Track specific user behaviours and events, such as button clicks, video views, and form submissions.
- Funnel Analysis: Analyze user behaviour through conversion funnels to gain insights into your website’s performance.
- Custom Reports: Create custom reports to analyze specific data points and KPIs.
Will my existing Google Analytics data be transferred to Google Analytics 4?
No, your existing Google Analytics data will not be transferred automatically to Google Analytics 4. However, you can export your data and import it into Google Analytics 4 manually.
Can I use both Universal Analytics and Google Analytics 4 simultaneously?
Yes, you can use both Universal Analytics and Google Analytics 4 simultaneously, but it’s not recommended. It’s best to migrate to Google Analytics 4 entirely to take advantage of the new features and capabilities. Please note: You only have until July 2023 before the change is permanent so act today!
Is Google Analytics 4 free to use?
Yes, Google Analytics 4 is free to use, but some advanced features may require a paid subscription.
Do I need to update my website's tracking code to migrate to Google Analytics 4?
Yes, you’ll need to update your website’s tracking code to migrate to Google Analytics 4. You can find the new tracking code in your Google Analytics 4 account. Take a look here for more info!
What are some best practices for using Google Analytics 4?
Some best practices for using Google Analytics 4 include creating a measurement plan, setting up data streams, configuring your settings, and exploring the platform’s features. This article provides some best practices for using Google Analytics 4, including creating a measurement plan, setting up data streams, and configuring your settings.
Migrating to Google Analytics 4 is a necessary step for website owners who want to gain a better understanding of their users’ behaviour and improve their website’s performance. By following these steps, you can migrate to Google Analytics 4 with ease and take advantage of the platform’s advanced tracking features and capabilities. Remember to create a measurement plan, update your tracking code, configure your settings, and explore the platform’s features. Remember, we offer an all-round digital marketing service, providing help in SEO, Web Design, Social Media and much more!