Social Media Agency Birmingham

What’s the difference between Social Media Management and Advertising?

Social media has become an essential part of many people’s lives, and businesses have taken notice. By having a strong social media presence, small businesses can reach a wider audience and connect with potential customers in a more personal way.

Social media management involves creating and publishing content on social media platforms like Facebook, Instagram, and Twitter. This can include things like posting updates about your business, sharing industry news, and engaging with followers through comments and direct messages.

Social media advertising, on the other hand, involves using paid advertising tools to promote your business and reach a larger audience on social media platforms. This can involve targeting specific demographics, interests, and behaviours to ensure your ads are seen by the people most likely to be interested in your products or services.

At Birmingham Marketing Company, we’re here to help you establish a powerful social media presence that gets your brand noticed, drives traffic to your website and converts followers into customers. Our bespoke solutions are designed to meet your unique business objectives, and we work closely with you to create a strategy that works for you.

Our Birmingham Social Media management & advertising services include:

Social Media Strategy

We'll will help you to develop a customised social media strategy that aligns with your business goals, so that you can make the most of your online presence on the apps relevant to you.

Content Creation

We'll work with you to create compelling, engaging content that captures the attention of your audience, and encourages them to share, comment and engage with your brand. The more interactions you receive, the more your profile will be seen!

Social Media Advertising

Our social media advertising services are designed to help you get your message in front of the right people, at the right time, so that you can maximise your return on investment. We specialise in Facebook & Instagram adverts.

Social Media Management

We'll take care of everything from scheduling your posts to responding to customer enquiries, so that you can focus on running your business, while we manage your social media presence.

...But why?

Social Media expands your online reach, builds credibility, and connects with potential customers in a more personal way!

Let’s say you run a small boutique clothing store…

For social media management, you might post updates about your latest clothing collections, share fashion tips and trends, and engage with followers through comments and direct messages. You might also use social media to showcase customer photos of your clothing and highlight positive reviews to build credibility and trust.

Social media advertising can also be a great way to promote your business and reach a larger audience. For example, you might use social media advertising tools to target specific demographics, such as women between the ages of 25-40 who are interested in fashion and live in your local area. By using highly targeted ads, you can ensure that your marketing spend is being used effectively and reaching the people most likely to be interested in your products.

By investing in social media management and advertising, you can build customer engagement and loyalty. By responding to comments and messages in a friendly and timely manner, you can show your customers that you care about their satisfaction and are willing to go the extra mile to ensure their needs are met. This can help build strong relationships with your customers and encourage repeat business.

Finally, social media can provide valuable insights and data that can help inform your business decisions. By monitoring social media analytics, you can gain valuable insights into your audience’s behaviours and preferences. For example, you might notice that certain types of clothing or promotions generate more engagement and sales than others. This information can help inform future marketing efforts and improve business operations.

Want to know more? Send us a message!

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